Project Span: 1999-2000 The Situation: EllaSabe's owner, Marisol Wesson, needed a company that would work with her in the early stages of an idea to provide a Spanish-speaking portal for professional Latino women. In order to convert these sites to multilingual audiences, EllaSabe needed content writers and translators for English, Spanish, and Portuguese, as well as skilled web designers and programmers to create the site. Marisol wanted a company that would show the same enthusiasm for her project as her other partners, one that could see it through to realization. She insisted on a company that could work closely with her in the funding rounds of the project, help her scope out the finer details of the development, and stick with the project after it was completed and until she could hire an in-house staff to support the Spanish portal.